Advertisements and graphical design.

Posted by Zach On Tuesday, February 22, 2011 0 comments




1. The image came from Servo which is a popular electronic/robotic magazine

2. What is being marketed is the ability to make a careen out of electronics. Because it is a website where you can learn about electronics, and from what it looks like take online courses as well.

3. A. the message is very clean, and short as well. It says “Open the doors to a career in Electronics, get your key today!”.

b. The whole advertisement is very small. It is roughly a quarter of a page big. But it is a nice shape, people always like hard angles and this is a rectanle, which has 4 hard angles
les.

c. It is very easy to read. The yellow font on the brown doors makes the writing kinda…pop.

d. It wouldn’t really meet the needs of my school. Cause many of us already are going to go to collage, or something similar. And so we have a plan. This might help some one more who likes electronics, but never got to go to school for it. .

e. what is follows from the design principles and elements would be. Well it follows rhythm because the doors repeat nearly equally.

Color is also well done. Cause I think most people like the color brown and this a full of it.

One last element might be balance. There is small and very little text and both ends of the image. But right in the middle the text is in big bold letters to grab the readers attention.


Conclusion

1. What are trends? Why is it important to identify them prior to graphic design?

Trends arw what humans all seem to follow. Such as when being a “gangster” was popular. When some people see it as cool, others will follow. And when a large enough group follows it companies will morph their ads around it. Which in turn effects graphic design.

2. How does human nature play a role in how a product is marketed to a specific demographic group?

Human nature can change how something is marketed for many reasons.

Biggest is country to country. Because every country has different morals and taboos. So while something may be o.k to do in one country, just the niegboring country might hate it. So when the company advertises in the other country they have to change their strategy so they can sell all they can.

Next might be state to state. While some things like surfing and skatebording are popular in California. In Arizona those might not be. They might have wind sailing and dune buggying as the popular things. So companies might try to change how they advertise from state to state as well.


3. How is a potential audience identified?

A potentical audience might be identified through surveys. When a company does these they can learn where their product might do well, and where it might not.

4. What must you discover about the target audience prior to graphic design?

What you must discover might have to be something like. What does the cuty like, or what does the group of people you are trying to market to like? Like a food company wont advertise well to a group of vegitarians unless the company is vegtarian as well. Or a beauty company might not advertise to a region where people don’t care to much about their looks( I know this doesn’t exists but you know what I mean).

0 comments:

Post a Comment